Friday, August 31, 2018

Vitamins and Supplements and Catalogs, Oh My!


The vitamin and supplement industry loves people like my father. According to Statista, a statistics gathering website, “in 2010, sales of <vitamins and nutritional supplements in the United States > reached 28.1 billion U.S. dollars and were expected to increase to some 36 billion dollars by 2017.”

On my parents’ kitchen table is a little tray about 10”x12” filled with pill bottles. Some are prescriptions, but most are supplements that my dad has ordered from catalogs he received in the mail.

“You should try this,” he tells me. “It will do blahblahblahblah” words he’s read in the catalog that promise a miracle. He has heart failure. He’s 87. He has a stent and a pacemaker. He pays who knows how much a year for pills that promise a better life.

He holds a bottle in the air pointed at me: “this has saved my life.”

A few years ago, mom went off with my sister for her birthday for a few days and I stayed with my dad. I invited an old friend and her mother who had been our neighbor years ago and had moved away to my parents’ house because they were coming in town. When mom returned and found out they’d been over and had tea at the kitchen table I could tell she was a little upset. Then it dawned on me that all the pill bottles on the table bothered her.

My dad has dementia and he doesn’t think clearly. Meanwhile, nutritional supplement sales increase.

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